In a competitive marketplace brand value built on relationships which drive brand loyalty is an indicator of market share. Essentially it quantifies customer delight, which is key to customer-driven awareness marketing. 

Delighted customers will spread the word if it's easy and incentivised.

Case Study

As the leading bank in France for SME business and franchise holders, 

Banque Populaire has a very clear approach to defining different customer needs. 

The bank serves 128,000 SME customers, provides 150 dedicated business centres and has 1,000 employees who specialise in the SME sector.

Banque Populaire also recognises that helping small businesses to compete in the digital space is well within the capability of banks and can be a crucial part of helping this customer segment to feel more engaged with a provider of financial services.

"In 2012, we also developed a special offer called 'direct et proche' with the idea of giving SMEs and micro-businesses the opportunity to create their own website that could include an online shop. We also created a marketplace to give visibility to these websites," says Descos.* "It is a daily challenge to simplify the banking experience for our SMEs. It is extremely important to be reactive, simple and efficient. We want to deliver the best experience in the digital World. Less paper and more reactivity is the SME banker's challenge."

*Christophe Descos of Banque Populaire – 24 January 2017

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Neighbourhood Community Marketing

More and more we GO LOCAL. Online offerings drive traffic to local stores,. Our Neighbourhood Marketing Campaign Builder markets DEALS, SPECIALS and PRESS RELEASES within a community. In addition, suppliers can subscribe to a Loyalty Club that offers points exchanges. Customers can earn points on a big-ticket once off buy eg a mattress and redeem the points on eg dog grooming.

Webo Hubs, a division of Webo, offers managed directory and site-building software as a service.

A branded directory creates an online community that builds relationships and grows brand awareness.

Facebook is an online community, LinkedIn is another, and so is a branded Webo directory. All grow brand awareness through URL architecture which is structured as follows:

      https://www.facebook.com/username/  

https://www.yourbrandname.directory/username/

The SME clients listed on a Branded Directory will grow the brand and their sites awareness by collectively marketing each other and the brand. Think of it as an online destination akin to a shopping mall. Why be alone on the internet when being part of a community will boost the likelihood of being found?

As an incentive, B2B Corporates can help SMEs to compete in the digital space by providing them with specialist eBusiness, eCommerce and eMarketing software at a discount on market pricing.

Every customer of every SME can have an Online Loyalty Account with a Hub Loyalty Card & Hub URL address eg

 https://yourbrandname.directory/customername/

B2B Corporates

• Branded Hubs

·       E.g. Banks, Breweries, Government SME Ministries, Insurance & Assurance Companies, Importers, Manufacturers and Wholesalers with large supply chains, Franchisors and more

• Intranets

·       Local & International Professional Firms, Clubs, Associations, Church Congregations, Neighbourhood/Resident Community Security Groups, Brick & Mortar Shopping Malls, Informal Markets and more

Market Reach

Branded hubs can offer directory community inclusion to SME clients, their customers and others. 

·       Corporate B2B businesses list their SME clients.

·       SME clients list their customers

·       SME Customers (consumers) market to friends and business connections

Infographic

Customers growing businesses!  

· Statistically, 70% to 86% will share when it is worth their while, and it is easy to do. 

Thus:

· 70% share with friends on say Facebook where, on average, they have 338 friends.

· Referrals may then reach: 70% x 338 people x eg 100 customers = 23,660 referrals in the first step.

· In the next step, the reach explodes but suffice to say that the local reach will be saturated.

Customers with an SME Loyalty Account will benefit from positive engagement, writing reviews and making referrals.

Our Offer: In a Nutshell, we offer three core deliverables.

1. An online brand building SME community platform. 

Think > LinkedIn and Facebook where millions of users have branded online pages/sites

2. An enabler that will allow the Hub to market its SME clients who will be enabled to get their customers to grow their businesses via an automated outbound reputation and referral marketing programme. Think > Alibaba who took the SMEs in China to the World and it's market places.

3. A Branded Online Points Bank & Branded Loyalty Card that enables every customer of all participating SMEs to share, bank, consolidate and redeem loyalty rewards and points that they can redeem on the phone at preferred SME vendors. 

Think > Loyalty Reward Awareness on steroids!

The Webo Academy

Software Use/Site Building Support

Support is managed by the Webo Academy who offer:

 - Group Coaching, 

- DIY Training Courses, 

- Page by Page "How To Tips" and 

- 24/7 FAQ Webinars/Replays. 

Simply put, our offer takes one on one networking and word of mouth reputation and referral marketing, which has worked for centuries, to the internet where powered by social media, ease of use and relevant rewards it boosts online visibility, attracts, retains and grows businesses.

eBusiness Builders

eBusiness is about communication with engagement enablers that grow relationships

Pull: Content & Presentation: Info Sharing Websites with Editable Templates and Content Management enablers re text, image and video delivery plus much more

Engage: Blogs, Surveys, Online Meeting Rooms and more

Push: Apps, Bulk SMS, Social Media eg Mobi content sharing, social media integration and more

eCommerce Builders

eCommerce is about online trading enablers

Content & Presentation: Currency set up, Payment channels options, Variations & Sub-variations eg Sizes & Colours, 21 images

Sell: Digital (eg Music & Tickets) & Physical Products via Fixed price sales, Auctions & Unpriced Classifieds, Online Buyer's Accounts and more

Track: Stock Levels, Orders, Payment & Delivery Tracking

eMarketing Builders

eMarketing is about enhancing visibility, attracting, retaining and growing businesses

Attract: Coupon Marketing- tracking reward automation redemption

Retain: Loyalty Marketing Online Loyalty Accounts, Multi-Store Points Consolidation

Grow: Referral Marketing; Reputation building automation, Awareness campaigns, Two-way reward tracking, Reward and Redemption automation

In 1887 the GIVE A GLASS OF COKE handwritten coupons grew Coca-Cola.

 Asa Candler's coupon idea transformed Coca-Cola from an insignificant tonic into a market-dominating drink. 

His handwritten tickets offered consumers a free glass of Coca-Cola & by 1913 8,500,000 free drinks made Coca-Cola a national craze in the USA.

2003 EARN A % AS A CASHBACK 

The PayPal Referral Program resulted in PayPal achieving a 7 to 10% daily growth that rocketed them to a user base of over 100 million users before the end of September 2003.

EARN ACCOMMODATION CREDITS Airbnb launched in 2008 & has booked millions of bed nights. 

Their 1st referral program test to 2,161 members doubled membership by 2,107. 

They offered a $25 travel credit for every referral that booked a $75 trip.

GIVE STORAGE SPACE 

Dropbox launched a Referral Program in 2010. 

By April 2010 they permanently increased signups by 60%. 

Users made 2.8 million referrals, and both the customer and friend earned extra storage space.

SABRE AIRCRAFT  

TheyLaunched the Webo Loyalty Programme and Customer Relationship App last year and notched up over 700 followers after two days. 

Their App was nominated for App of the year.

Demo Sites

• Shopping Malls https://mycom.app/mall

• Law Firms: https://mycom.app/law

• Home Decor Store: https://mycom.app/decor

• Hotels & Lodges https://mycom.app/lah

• Manufacturing Jeweller & Store: https://mycom.app/jew

• Restaurants: Steakhouse: https://mycom.app/GBG

• Restaurants: Seafood: https://mycom.app/SSRpdf

• Takeaway/Fast Food: Sushi: https://mycom.app/SB

• Directory: https://webo.directory

  Selected eBook References

• Getting The Digital Marketing Basics Right: https://mycom.app/basics

• Digital Marketing with the Webo SaaS (It is packed with success           stories): https://mycom.app/dmpdf

• Reward Structuring with the Webo SaaS: https://mycom.app/RSpdf

There are many website builders and many directories. In a one to many goods or services structure, the combination of the two is what makes Webo unique, and the synergy that it offers from collective social marketing and from mobile internet-based knowledge/content management to brand building is astounding.

See our SME page for details on SP; Splash Pages, Loyalty Rewards Pages LR and Referral Rewards pages RR. See info on the DP page link below.